![]() ![]() The difference, he said, was that elephants were a critical part of the circus performance, whereas gun images are merely a subtle change to a monster truck show. "The risk is, they may suffer a backlash from some of their customers who don't like the idea that they've adopted a more politically correct stance, that some of their favorite characters have been defanged, or that it looks like censorship." "Once the protest movement gets underway, it makes it difficult to make it go away."īy getting out ahead of it, they cut short accusations of glorifying guns, Schweitzer said. We have the 411 on all of the high-flying action, including. "Clearly they wrestled with the experience of the elephants and the animal rights protests with the circus," Schweitzer said. Also returning will be the Monster Jam Pit Party fan experience prior to every event, in which fans can get up close to the trucks, have a meet-and-greet with drivers and crews, take photos and more. This exciting show features monster trucks racing, competing, and demolishing cars live in an arena. 2021 Toughest Monster Truck Tour Schedule May 14 & 15: TMTT Schedule Update. That's why they were smart to make the change quietly, he said. Well be back in 2022 with our traditional events and some new ones as well. It's a risk for companies like Feld to potentially alienate its fan base, said Maurice Schweitzer, a professor at the Wharton School at the University of Pennsylvania. "We represent over 50 different Monster Jam trucks and have a truck and design that is relatable to our wide range of fans and their interests." "Monster Jam is a family-friendly brand with an international presence, and we are always innovating and evolving the intellectual property associated with our Monster Jam trucks," Yaros said. Stephen Yaros, Feld's senior vice president for global public relations, released a written statement. Feld declined to make executives available for an interview this week. Beck Arena will be a motorsport entertainment epicenter with the nations most competitive MONSTER TRUCKS as they invade Sonoma County Fairgrounds.
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